THE SECRET TO MARKETING YOUR EVENT |
Sometimes it can seem like there is a secret recipe or trick to marketing your events, doesn’t it? And it doesn’t matter if it’s free, you’re charging for it, or if you’re giving away your highest valued product or service.
You have no fear of public speaking, you know your content, you’re an engaging speaker, and you know how to work the upsell. No sweat. So how do you get them there?
I can tell you in one word what the strategy to filling your event is: Everything. That’s right, and I know you probably didn’t want to hear that, but doing everything – blogging, social media posting, networking, postering, etc. is what will get the word out to the most people.
A bit daunting isn’t it? How much time are you going to have to put into this? The more the better. We know this about social media, that the more you’re out there, the better it will work for you. Big brands have found that it requires a minimum of 6 hours per week to get results.
Do you have that much time? It may not cost as much as you think to hire it out. I’ve recently started working with an intern who will do the bulk of the work under my direction. If you’d like info on this, just let me know.
Meantime, here’s a checklist you can use:
☐ Landing page on your website with full details and link for registering
☐ Eventbrite – awesome because they send out emails promoting your events
☐ Meetup – awesome like eventbrite
☐ Email drip campaign
☐ LinkedIn email to contacts that are propects
☐ Google + event
☐ Facebook event
☐ Flyer or postcard to hand out in person
☐ Flyer or postcard for bulletin boards (referred to as postering)
☐ Calendar notices in local and trade printed publications
☐ Calendar notices for online local and trade publications
☐ Advertisements on event host’s outlets (website, newsletter, etc)
☐ Regular social media posts on FB, LI, T, G+, etc.
☐ Phone calls to special invitees (hot prospects)
Start with a ‘Save the Date’ as soon as you know it, then consistently spread the love
Things to make sure of:
• Branding is consistent to build familiarity
• Info is benefit oriented – what do they gain by going?
• Registration is easy
Don’t forget to reach out after the event as well, you’ve probably captured more attention than you realize. Tell them how it went, where to watch the video of it, or about upcoming events.
You’ll be ready for your close up!