The following is an overview of some of the services that have helped many businesses get their marketing to work as hard for them as it possibly can.
What your business requires is very individual, and requires investigation, planning, and strategy.
Your Marketing Plan is the crucial first step in your marketing development. What should your strategy be? That depends on your target markets, business goals and much more.
Your Plan will be a thorough, comprehensive report and step-by-step plan that outlines your brand, marketing and social media strategies, and the opportunities for growth and prosperity with your ideal target markets. This is a stand-alone plan that will inform development resources with the insights and direction they need to best reflect your brand strategy and goals.
Most Marketing Plans include:
- Specific branding, marketing, social media, and relationship marketing strategies clearly defined
- Target markets and engagement opportunities identified
- SWOT and competitive analyses
- Key differentiators defined to set you apart from the competition
- Customized recommendations to get you to your goals
- Prioritized schedule of development
- Strong go-to-market strategies for new product or program launches (if needed)
You’ll have the who, what, when, where, why and how of marketing your business.
No more guessing or throwing money away at uncertain opportunities.
It’s the tool to market your business strategically. Effectively.
Are you attracting the right clients?
Whether it’s intentional or not, your brand already reflects very specific positioning qualities. These qualities help prospects identify you (or not) as a peer provider who can help them with their wants or needs.
Some of the common, unintentional brand positioning that can easily be corrected include:
- Being seen with an internal focus (all about me) vs. an external focus on helping you.
- A lack of relationship development, which can also reflect an internal focus.
You’re getting people to your website, but are they taking action?
If your brand positioning is a blank slate, they may not be finding something to connect with. When we implement brand positioning that highlights your key differentiators, speaks to target market drivers on their terms, and builds engagement they are more likely to feel that your business is the solution to their needs.
There are also best practice standards that should be implemented to make sure you are on top of current trends with how people want to interact with a website. Our goal is to stack the deck in your favor in every possible way to ease the path to engagement and developing relationships.
Digital and Social Media
Everybody’s out there and you probably should be too.
Your brand, business goals, and target markets determine your digital and social media strategy. Where should you be? How often? What should you say, and what shouldn’t you say? In order for social media to work for your business, these are crucial strategic elements that should be explored.
And it is true that some businesses need to be on social media only for brand awareness. What do you think of businesses with no online presence? It does matter!
Sales Strategy Solutions
Having sales conversations, including closing the sale, can be made easy!
• Conversation starters
• Progressing the sale
• How to describe what you do in an enticing way
• Introductions and Elevator speeches
There’s a psychology to it. How many adjectives should you use? How many sentences before their mind starts drifting. When to ask the right questions. It doesn’t have to feel like selling!
• Full-service professional websites
• Graphic design
• Copywriting and content development
• Direct mail
Complimentary 30-Minute Strategy Session
What’s your biggest marketing concern?
• Marketing isn’t working as well as it should?
• Not attracting the right clients?
• Suffering from slow periods?
“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.
She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.
We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”
Meg Miller, Owner and Founder of Critical Next Step
“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.
“I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”
Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC
“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress.
“Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets.
“The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"
Elaine Garley, Founder of Animal Bridges
“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”
Tara Schmakel, The Once Timid Networker
“Connie is a creative, enthusiastic and smart marketing consultant. Since we have connected she has had many great ideas to grow and market our business.”
Tammy Magney Co-owner, The Commons
“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”
Lee Snyder, On-Demand Productions
“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”
Kimberly Peters, Wolters Kluwer Financial Services
I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.
I highly recommend Connie for all of your Marketing Strategy needs.
"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”
“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”
Steve Goldman, small business owner
“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”
KimAileen White, Career Strategist
“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”
Warren King, Natural Healer
“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”
John Sligh, small business owner
“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”
Mary Muelken, Art Director, RPM Connect
“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”
Carolyn Manhatton, Excelsior Paint & Design
“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”
Kathy Swanson, Sr. Account Director
“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."
Neil Blanchard, President at ProfitPros
“I have loved the whole process of working with Connie: the branding, the logo design, and the creation of each marketing piece. Connie took into consideration my target audience, my design aesthetic, and my budget. The initial consultation was extremely informative and helped me achieve clarity on my target audience and unique ways to reach that audience. And it’s been fun! Thank you!”
Susan Nelson, Ask Susan Nelson
"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."
Anne Pryor, LinkedIn Trainer
“Connie has a great eye for design and details. She is creative, strategic and smart, which make her a pleasure to work with.”
Amy Johnson, AJ Designs
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