The following is an overview of some of the services that have helped many businesses get their marketing to work as hard for them as it possibly can.
What your business requires is very individual, and requires investigation, planning, and strategy.
Your Marketing Plan is the crucial first step in your marketing development. What should your strategy be? That depends on your target markets, business goals and much more.
Your Plan will be a thorough, comprehensive report and step-by-step plan that outlines your brand, marketing and social media strategies, and the opportunities for growth and prosperity with your ideal target markets. This is a stand-alone plan that will inform development resources with the insights and direction they need to best reflect your brand strategy and goals.
Most Marketing Plans include:
- Specific branding, marketing, social media, and relationship marketing strategies clearly defined
- Target markets and engagement opportunities identified
- SWOT and competitive analyses
- Key differentiators defined to set you apart from the competition
- Customized recommendations to get you to your goals
- Prioritized schedule of development
- Strong go-to-market strategies for new product or program launches (if needed)
You’ll have the who, what, when, where, why and how of marketing your business.
No more guessing or throwing money away at uncertain opportunities.
It’s the tool to market your business strategically. Effectively.
Are you attracting the right clients?
Whether it’s intentional or not, your brand already reflects very specific positioning qualities. These qualities help prospects identify you (or not) as a peer provider who can help them with their wants or needs.
Some of the common, unintentional brand positioning that can easily be corrected include:
- Being seen with an internal focus (all about me) vs. an external focus on helping you.
- A lack of relationship development, which can also reflect an internal focus.
Bios and About You
Are you qualified? Experienced? Knowledgable?
And most importantly, are you likable?
Your full bio, your About Me page, and your LinkedIn Summary all require a specific recipe for effectiveness. And let’s face it, it’s tough to brag about yourself. I’ll not only brag you up, I’ll establish likability, trustworthiness and authority with your target markets. Here’s how to show your clients that You Rock!
Digital and Social Media
Everybody’s out there and you probably should be too.
Your brand, business goals, and target markets determine your digital and social media strategy. Where should you be? How often? What should you say, and what shouldn’t you say? In order for social media to work for your business, these are crucial strategic elements that should be explored.
Having sales conversations, including closing the sale, can be made easy!
• Conversation starters
• Progressing the sale
• Elevator speeches
• Customized scripts for your unique situations
• Full-service professional websites
• Graphic design
• Copy writing and content development
• Direct mail
Complimentary 30-Minute Strategy Session
What’s your biggest marketing concern?
• Marketing isn’t working as well as it should?
• Not attracting the right clients?
• Suffering from slow periods?
Credit cards accepted. Payment options available including PayPal Credit and Square invoicing.