SOCIAL MEDIA HAS GOTTEN EASIER! |
I can just imagine the expressions of some people reading that headline, from incredulous exasperation to tentative excitement!
It’s true though, I’ve recently discovered a couple tools that make sharing content posts super fast and easy.
Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source:Aberdeen)
The first tool is a content curator called Crate. I simply added in a bunch of my best resources, thought leaders, etc. and it finds the content for me. I select the content I like, then I can share it immediately or click the Buffer link to schedule it for posting later, which is what I generally do.
I also have a Buffer account (obviously). This comes with a button that goes next to the url field in my browser (I’m using Chrome). Now any time I see content I want to schedule to share, or share right away, I simply click the button. It gives me a pop-up so I can do it on the fly.
Using these 2 resources, it now only takes me about half an hour to schedule a weeks worth of posts. I could do more, but I’m still trying out the free version that only allows 10 posts to be scheduled.
Easy peasy. That’s only 2 hours a month to have a much larger social media presence, and further establish myself as a marketing thought-leader. So far, after only a couple weeks, my LinkedIn views have more than doubled.
Not a DIY’er? This is so fast & easy now, it’s really become affordable to hire out. Contact me for rates.