TIPS FOR DIY VIDEOS |
- Videos on landing pages increase conversions by 86%. (Social Fresh).
- Companies using video enjoy 41% more web traffic than non-users. (Aberdeen)
I know, but I’m just not that comfortable in front of the camera. (Sound familiar?) Then Friday the 13th happened. I was registered for a seminar downtown and needed to be there by 8am. My GPS led me to an intersection and announced I was at my destination.
For the life of me I could not find the building with the right address. Undeterred, I looped around giving it a second try. 20 minutes later I was at the same intersection, still unable to locate the correct address. Enough was enough. This was not meant to be.
On the drive back home, I figured ‘what the heck’. I’m dressed up, have make-up on, may as well give the video thing a go (when I got back home of course, don’t do your videos while driving!).
If you’re also hesitant, I’m here to tell you it wasn’t all that bad. It only took 10 takes to get past the giggles, brain fog, and stammering. Youtube.com has some great editing tools that can help clean up the video, and add annotations. I found the whole process encouraging enough to make a list of additional videos I plan to record.
For my fellow DIY’ers, here are a few tips to help you with yours. Please share your tips with me too, and soon enough we’ll have our smiling faces jabbering all over the place. 🙂
Tips for recording your video at home:
- Memorize where the controls are on your keyboard. It’s distracting to see someone suddenly lurch for the stop button.
- Look at the camera not at yourself.
- Know what you’re going to say. I tried taping notes up all over the place but then I looked distracted.
- Turn your phone off. It’s really aggravating to get a call in the middle of perfect take.
- Remember to smile, introduce yourself, and have a call to action at the end of the video.
P.S. If you’re still having difficulty, let’s talk about writing a script for you. I’d be happy to be on-hand to help you through it as well.