CONNIE KROSKIN CONSULTING
Brand & Marketing Consulting | Brand Story Development
What’s Your Brand Story?
Having a strong brand story (kind of like your elevator speech) gives you the language to effectively talk about what you do. This story goes on your website, social media, and in your sales conversations, which means it helps you get more and better sales!
Marketing invites people in, branding is the reason they engage.
To simplify things, here is what I believe “Branding” is:
• It’s the story you tell of your business
• The personality and presence of the business
• The way you/your business are unique from other providers
This is important. You can do many marketing activities that will drive traffic, but that’s not enough! In order to capture the right people and get the actions you want, you need to communicate a story that people connect with.