CONNIE KROSKIN CONSULTING
SMALL BUSINESS BRAND AND MARKETING STRATEGY CONSULTING
Hi, I’m Connie Kroskin. I specialize in developing a strong brand strategy so prospects appreciate the value of what is being offered – the value of goods or services, and the value of their relationship with the brand. This creates a solid foundation for the business and all future marketing to stand on. Then the marketing we drive in connects, engages, and converts.
Marketing invites people in, branding is the reason they engage – because they connected with the brand in a meaningful way.
Think about what makes you or your business special and unique. Maybe it’s in your product or services, or maybe it’s unique qualities about you personally. It’s the personality of your business. We bridge that with your target market’s needs and wants in all of your client-facing communications.
A lot of small businesses skip this step and just start marketing. But what they get is lackluster results. They may be getting some traffic, but those prospects aren’t engaging or converting – because there’s nothing to connect to.
In today’s competitive environment, it’s the brands we like, trust, and find alignment with that get results.