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5 Small Business Social Media Strategies For 2018

feedback screen on laptop

You have worked tirelessly to make your small business a success. If you are wondering how to get the word out about your business, keep reading to find out how even just one social media strategy for small companies can work in your favor.

Why is social media a good outlet? Social media accounts are low-cost marketing platforms for small businesses. They are a modern form of word-of-mouth. Customers rely heavily on reviews when they are making their decisions.

If you constantly find yourself thinking about how to advertise your small business but you haven’t considered social media, the following five social media strategies may just be what you are looking for to help your business thrive.

  1. Social Media for Surveys  

feedback screen on laptop

Using social media for surveys is an incredibly useful tool because it will allow you to find out what your customers are interested in, or even more importantly, what they are NOT interested in.

Most of the time people don’t want to be surveyed, but social media has allowed businesses to get survey information in creative ways. The purpose of the survey is to glean valuable information from your audience, so it doesn’t really matter how you do it.

Some ideas for a survey include a poll on Facebook or Twitter which can be a quick way for customers to respond to a question you post about your product.  

Another form of survey might look like a live video that people can respond to and leave comments as they watch (doesn’t that sound fun?). The live video doesn’t need to be very long, only 30-90 seconds, but creating one could be useful if you are unveiling a new product and you want feedback on it right away.

Finally, a survey can be as easy as posting a picture on any platform, like Facebook or Instagram, that customers can comment on. The image could be of your product, or a new recipe, or really anything that would allow your customers to give their opinion.

Customer comments are valuable bits of information that can help you tailor your products to their needs and wants.

  1. Facebook

woman looking at smartphone

How Facebook helps small business owners is really incredible. The power of social media, especially Facebook, is unlike any other form of advertising. Not only can your business have a Facebook page with regular posts and updates, but you can encourage people to “check in” if they visit your business.

Following their check-in, Facebook will automatically send them a review form, and most of the time people will go ahead and do it. You don’t need to do anything, but your customers will give you a review, and good reviews grow businesses. Win. Win.

More check-ins mean more business. Consider offering incentives for people checking in which will encourage more customers to partake, thus increasing your reviews.

  1. Communicate With Your Customers

Social media allows you to communicate with your customers in ways like never before. You can respond to complaints and compliments immediately. Your quick responses will build a relationship with your clients, deepening their loyalty to you.

If your customers are heard and taken care of, they will be lifelong customers and spread the word about your business to anyone and everyone they know. Anytime customers can feel like they are a part of the process will deepen their appreciation for your business.

Not only does social media act as a great way to communicate, but it also gives businesses that much-needed human element. Too often businesses feel disconnected from the real world. With the help of social media, you can bring in that human element which is influential in creating a strong relationship between businesses and customers.

  1. Special Offers

hand with envelope

There are many free resources, but some of the best ways to advertise your small business is going to be investing a little money in paid advertising. You can buy very cheap advertising from Facebook, for as low as $10. The price increases based on how many people you want to reach. Once you have figured out your budget, you will know what you can spend on advertising.

Facebook has a feature called Offers. It’s an advertisement, but this can draw in a lot of customers because everyone loves a good deal on a great product or experience. Another benefit for small businesses is the fact that Facebook will run your first Offer free of charge. After the first time through, you will need to decide how much you are willing to spend.

  1.  Shareable Images

Your goal is to get out there and get noticed. Having an image of your business that is shareable will get your business more attention. If people are sharing, liking, retweeting, reposting, or pinning your photo, it means they are thinking and talking about your business.  

Let’s bring it back to number three. Customers can sometimes view businesses as cold and tend to disassociate the people and the business. Anytime you can add in the human element piece and not just the business side, your customers will remember the human side. Post a picture of your employees having fun working or out enjoying something as a company.

You could post a picture of your product and its many uses, or pictures of real clients using your product in various ways. All of these options help bridge the gap between customers to businesses and get you noticed.

Another idea is giving customers a “behind the scenes” look. People are always intrigued with this sort of scenario. It could be a video or picture of something that customers wouldn’t usually get to see in your business, but it will make them feel like they have the inside scoop or a better understanding of what goes on behind closed doors. This will help create advocacy marketing for your business. When your employees are enjoying their jobs, and customers are feeling a connection with your company, they will become advocates for your business.  

Does this seem overwhelming to you? absolutely, especially if this is totally new and out of your comfort zone. My whole career has been centered around marketing, so I am confident that I know the best ways to make your business thrive on social media. Connie Kroskin Consulting can help make your business dreams a reality. Sign up for a complimentary 30-minute strategy session today.


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