Small businesses are all unique!
People need to connect with people. But what do you say in order to develop a real connection? It’s your brand story that gets engagement and helps them appreciate the value of working with you.
Many small business owners have difficulty communicating about what they do. They’re not sure what to say and often end up saying too much or focusing too much on the features instead benefits. Or they have a number of features or revenue streams and don’t know how to talk about them without playing anything down.
As your Marketing Consultant, I’ll craft brand story language for you, highlighting your essentials in a way that lights up for your target markets. This brand story can go on your website, social media, and of course in your sales and networking conversations.
It’s the story that makes the difference.
Branding and marketing have changed since Covid.
We’ve adapted to the online environment but it can be more difficult to build relationships there. So we need our online presence to do more for us. It needs to do as much relationship-building as it can. So how do we build connections when we’re not even there? We bring more of You into it. Be yourself, be real, be you. Are you a bit sassy? Bring some of that into your online communications.
I did an experiment on LinkedIn. At first, I was posting generically with a professional tone. I sounded just like everyone else. Then I switched it up and decided to throw some of my opinions out there. Diplomatically of course, but definitely not so generic. And I got many more likes and comments. This is because I sounded more human, more like the me you might meet in person.
Learn more about strategic branding and marketing in this video:
Learn more about Connie Kroskin Consulting and strategic branding and marketing:
CKC full-service brand and marketing solutions include:
• Strategic Marketing Plans
• Brand Positioning Strategies
• Managed Marketing Services
• Sales and Marketing Communications
• Digital Marketing
• Website Conversions
• Relationship Marketing Strategies
• Copywriting and Graphic Design
• Website Development
• Sales Strategy Solutions
• Social Media Activation and Engagement
• Marketing Calendars
Previous Clients
- NordicTrack
- Radisson Hotels
- Rainbow Foods
- Holiday StationStores
- Party City
- Cal Spas
- Lay’s Potato Chips
- Pepperidge Farm
- Campbell’s Soup
- Taco Bell
- 3M
- Wolters Kluwer Financial Services
- Geraty Investments
- Plymouth Fine Arts Council
- Wedding Day Diamonds
- Orton Gillingham Reading Specialists
- Olive Branch Retreat
- ICF (International Coaching Federation)
- Animal Bridges
- Profit Pros®
- Thoresen, Diaby, Helle, Condon, & Dodge, Inc.
- TLC Home
- Elliott Acupuncture
- Pointsource Consulting
- Flex-Able Solutions
- Excelsior Real Estate
- David Sherman Photography
- Estate Maven
- Twin Cities TOSCA
- Jeannine Marie Photography
- Warren King, L.Ac.
- C&C Lawns
- Right At Home Organized Homes & Staging
- Aquarium Pros
- Block Studio
- Eckankar
- Silent Witness
- CRES Real Estate
- MediChoice Insurance Agency
- Critical Next Step
- CMG Mediation
- VanquishAP
- PEK Accounting
- Brew HR
- Biernath Consulting
- Elevate Living
- OrthoCure Clinic
- 3rd Street Station Design
- …Plus many others!
Connie Kroskin Consulting is proudly a Woman Owned Business.