I think we’d all like to say that we’re not primarily driven by profits. But in reality we’re running a small business, and we’ve got bills to pay! I mean yes, profits do matter, of course! But where do you find the balance?
Let’s create a revenue generating channel for you. If need be, zero in one area of your business. Even it’s not your favorite, it’s money coming in and maybe you keep it when all this is over, maybe not.
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What Is A Marketing Funnel? A marketing funnel is a method of dissecting the steps customers take when they are purchasing a product or service.Read More »Marketing Funnels: How They Work and Why They are Beneficial
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If you want to increase the success of your business, you need to have a successful marketing plan. Creating a strategic marketing plan will giveRead More »A Simple Guide to Creating a Strategic Marketing Plan
Can a stylish millennial help a slightly stodgy luxury fashion accessories company appeal to young buyers? Coach sure hopes so. The company recently entered intoRead More »Market Segmentation Examples and Why You Should Care
Your business firm just finalized a product, and it’s ready to be marketed and sold. Or is it? You might have the most perfect productRead More »4 Ways to Build a Successful Go-To-Market Strategy
Do you have a strategy behind your marketing efforts? If so, way to go. If not, you’re probably wondering why your efforts are not prosperingRead More »Learn From These 4 Successful Social Media Campaigns
How to Write a Brand Positioning Statement That is Benefit-Oriented What’s the first thing that you think of when you hear the words “The HappiestRead More »How to Write a Brand Positioning Statement That is Benefit Oriented
What’s the point of strategic marketing? Isn’t all marketing at least a little strategic? You might ask this question. The thing is, anyone can slapRead More »Strategic Marketing and Why It’s Important For Your Busines
You have worked tirelessly to make your small business a success. If you are wondering how to get the word out about your business, keepRead More »5 Small Business Social Media Strategies For 2018