The Soft Skills of Marketing
Howdy! I wrote about some soft skills last month, and I’m continuing on that theme for this month as well. If you like the how-to’sRead More »The Soft Skills of Marketing
Blog
Meaning and Purpose vs. Profits
I think we’d all like to say that we’re not primarily driven by profits. But in reality we’re running a small business, and we’ve got bills to pay! I mean yes, profits do matter, of course! But where do you find the balance?
What the heck is branding, anyway?
What the heck is branding, anyway? An expensive thing you do that doesn’t get you anywhere My logo I really have no idea, but IRead More »What the heck is branding, anyway?
Don’t Panic, Pivot!
Let’s create a revenue generating channel for you. If need be, zero in one area of your business. Even it’s not your favorite, it’s money coming in and maybe you keep it when all this is over, maybe not.
What’s Your Marketing Style?
Wowzer, us tough Minnesotans are really getting it lately! For me, I can’t even really say I directly experienced too much of it, I’ve beenRead More »What’s Your Marketing Style?
8 Marketing Secrets That Shouldn’t Be Secret
I’ve been consulting for 8 years now and got to thinking about some of the unexpected, more insider types of things I wish more peopleRead More »8 Marketing Secrets That Shouldn’t Be Secret
How Marketing Has Changed in the Digital Age
Old school marketing pros have decades of practiced advantage over the newest self-styled digital marketing gurus, but to survive in the digital age, you haveRead More »How Marketing Has Changed in the Digital Age
SoLoMo: The Marketing Trifecta
Recently you’ve been reading about SoLoMo marketing but still don’t know what it is. Even worse, you’re not sure how to pronounce it. Never fear,Read More »SoLoMo: The Marketing Trifecta
Marketing Funnels: How They Work and Why They are Beneficial
What Is A Marketing Funnel? A marketing funnel is a method of dissecting the steps customers take when they are purchasing a product or service.Read More »Marketing Funnels: How They Work and Why They are Beneficial
Building a Successful Advocate Marketing Strategy
In the business world of today, advocacy marketing is more important than ever. Advocacy, or advocate marketing is a method you can use to promoteRead More »Building a Successful Advocate Marketing Strategy
Creating a Powerful Mission & Vision Statement
You work hard to ensure your company’s success. With as many things you have on your plate as a business owner, it can be easyRead More »Creating a Powerful Mission & Vision Statement
Graphic Design – How Important Is It Really?
Graphic design plays an essential role in businesses these days. It is a skill not only needed to help create a logo, but is alsoRead More »Graphic Design – How Important Is It Really?
Top Direct Mail Marketing Ideas
With the advent of emailing and electronic marketing, you would think that using “snail mail,” as a marketing tool, would be obsolete. But the directRead More »Top Direct Mail Marketing Ideas
A Simple Guide to Creating a Strategic Marketing Plan
If you want to increase the success of your business, you need to have a successful marketing plan. Creating a strategic marketing plan will giveRead More »A Simple Guide to Creating a Strategic Marketing Plan
Market Segmentation Examples and Why You Should Care
Can a stylish millennial help a slightly stodgy luxury fashion accessories company appeal to young buyers? Coach sure hopes so. The company recently entered intoRead More »Market Segmentation Examples and Why You Should Care
4 Ways to Build a Successful Go-To-Market Strategy
Your business firm just finalized a product, and it’s ready to be marketed and sold. Or is it? You might have the most perfect productRead More »4 Ways to Build a Successful Go-To-Market Strategy
Learn From These 4 Successful Social Media Campaigns
Do you have a strategy behind your marketing efforts? If so, way to go. If not, you’re probably wondering why your efforts are not prosperingRead More »Learn From These 4 Successful Social Media Campaigns
How to Write a Brand Positioning Statement That is Benefit Oriented
How to Write a Brand Positioning Statement That is Benefit-Oriented What’s the first thing that you think of when you hear the words “The HappiestRead More »How to Write a Brand Positioning Statement That is Benefit Oriented
Strategic Marketing and Why It’s Important For Your Busines
What’s the point of strategic marketing? Isn’t all marketing at least a little strategic? You might ask this question. The thing is, anyone can slapRead More »Strategic Marketing and Why It’s Important For Your Busines
5 Small Business Social Media Strategies For 2018
You have worked tirelessly to make your small business a success. If you are wondering how to get the word out about your business, keepRead More »5 Small Business Social Media Strategies For 2018