Brand Positioning Strategy

Do you know the secret to an exceptionally successful marketing campaign? Using a well-thought-out brand positioning strategy that will make your company stand out in the mind of the consumer. Dominant brand positioning aligns your company with the right target audience and will result in increased sales.
Developing an effective brand positioning strategy requires an intimate understanding of the marketplace including your clients and competitors. More profoundly, you will need to figure out how you uniquely fit the needs of your potential customers.
Keep reading below to learn more about branding and what it can do for a business.
Why is Brand Positioning Important?

Your customers have multiple choices when it comes to which products they buy, or which services they use. Your marketing goal is to make sure that customers think of you when they need your product. A solid brand positioning strategy connects you and your product to your core audience. Some of the benefits of successful brand positioning include:
- Staking out your position in the marketplace
- Distinguishing you from your competitors
- Creating a human bond with your customers
- Guiding your overall market strategy
Types of Brand Positioning

Compelling brand positioning tells your story in a way that creates an emotional connection with customers. There are a myriad of means that you can use to tell your story, but it’s often most useful if you concentrate your efforts on several fronts. Some of the tried and true marketing methods to enhance your status with clients are to:
- Stress the value of your brand. The goal of focusing on the perceived value of a brand is to cause the consumer to feel good about purchasing the brand. For example, a consumer might buy high-end cosmetics based on the fact that the cosmetics are cruelty-free and not tested on animals. Another consumer might decide to shop at a clothing store that specializes in selling discounted designer clothes.
- Problem and solution branding center on the concept that you are uniquely suited to meeting the customer’s need. An air conditioning service could, for instance, promise a same-day response to repair calls.
- Compete outright with competitors. Think about the many automobile and insurance advertisements that use this technique. Taking on your competition is a robust method, if done right, but also risks alienating consumers if they view it as dishonest and misleading.
- Authority voices, such as popular online influencers, can propel a brand into consumer consciousness through an effective marketing campaign. The use of a familiar face to market your brand helps aid in creating an emotional connection with your audience because they already possess an awareness of the famous figure.
How I Can Help You

I have years of experience in developing brand positioning strategies for my clients. Every brand is different and requires a deep level of consideration in how to most productively position it within the marketplace. I will listen, research, create, and plan a strategy to grow your business.
I also firmly believe that you know your business, customers, and competitors better than anyone else. So, I will listen to you through a series of in-depth conversations to help get to know you and your business.
I will use the information we have discovered through conversations with you, along with some extensive market research, to create an intriguing story for your brand. Your brand will be authentic and genuine to your core mission.
Lastly, I will design a marketing plan that creatively positions your brand so that it has the opportunity to start a positive relationship with potential customers. One of the most exciting results of a solid brand positioning strategy is that it provides a focal point for a cohesive marketing plan.
Consumers purchase products from familiar brands. Are you ready to experience the increased sales that come from a commanding brand position? If so, contact me today for a 30 minute complimentary strategy session.