You have worked hard to build your business and deserve to feel proud of all that you have accomplished. You have planned and strategized and poured countless hours into your venture. But now comes the part that sometimes can feel very daunting. In our fast-paced world of social media and online marketing, creating fresh, consistent content for your website is of utmost importance. You need to build and maintain momentum through the use of frequently updated content in your virtual marketplace.
But getting new content out on a regular basis can be tough for a busy entrepreneur. Where do you find time to create blog posts every month, every week or even more often? How often is enough? What is the right tone to portray? This is where we come in. Updated and relevant content is a crucial component of any successful marketing plan, and we are here to help. But first, let’s take a look at why content writing is so critical for your business’ success.
Why Do You Need Content Services?
In the age of digital marketing, your website traffic helps build your business. Door-to-door sales are from a bygone era, and it’s a rare business owner today who gets the opportunity to meet potential clients in person on a regular basis. Instead, in our global economy, you meet potential clients from around the world, all day long, 365 days a year, through your online presence.
On the practical side, keeping content fresh, exciting, and high-ranking is critical to success. Search engine algorithms rank websites, in part, through the frequency of new material, so consistent blogging and posting are vital to your business’ growth and sustainability. The strong use of keywords will further boost your site’s performance, and higher rankings translate into more visitors. More visitors create more clients and customers.
Frequently updated blogs have been proven to generate new leads and to help convert seekers into buyers. And, after all, that is what any business wants and needs. Fresh content is truly a vital component of any business’ marketing strategy in today’s world of online commerce, and it should be a high priority.
On the personal side, consistent blogging also gives you a chance to introduce yourself to your current and future customers. This is where you can truly show your expertise in your field by addressing common questions and concerns, and where you can let your personality shine through. This is your company’s platform to speak to the world and to share its voice. Since most potential customers will find you by way of your website rather than in person, a blog is a great tool to let them get to know you and your company.
Frequent updates to your website also allow you to stay fresh in your customers’ minds, reminding them that you are here. You can address changes and improvements in your industry that might be important to your clients. You can share anecdotes that highlight your uniqueness and your commitment to the customer. Staying on top of your content will do all of this for you.
How Do You Keep the Content Coming?
You know that expertly created content will drive your site’s traffic. You know that this is critical to any size business. You also know that it takes a lot of planning, organizing and, of course, time. Updating your blog will likely need to be built into your schedule and calendar, but there are only so many hours in the day. You have a lot of other things on your plate when running a business, so why not let us do the heavy lifting for you in this area?
We will customize our content writing services to your needs. We will help you determine the frequency that is right for your business, and we will take time to understand your tone, personality, and goals so that we can tailor our service to your specific requirements. Our professional team can give you the content you need, when you need it. Ready to see what we can do for you? Reach out today for your complimentary strategy session. We’re ready to help you take your business wherever you want it to go.
“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.
“I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”
Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC
“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."
Neil Blanchard, President at ProfitPros
“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”
Carolyn Manhatton, Excelsior Paint & Design
“Connie is a creative, enthusiastic and smart marketing consultant. Since we have connected she has had many great ideas to grow and market our business.”
Tammy Magney Co-owner, The Commons
“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”
John Sligh, small business owner
“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”
Tara Schmakel, The Once Timid Networker
“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”
Lee Snyder, On-Demand Productions
“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”
Kimberly Peters, Wolters Kluwer Financial Services
“Connie has a great eye for design and details. She is creative, strategic and smart, which make her a pleasure to work with.”
Amy Johnson, AJ Designs
"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”
“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”
Mary Muelken, Art Director, RPM Connect
I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.
Cass Erickson, writingfortheworkplace.com
I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.
I highly recommend Connie for all of your Marketing Strategy needs.
"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."
Anne Pryor, LinkedIn Trainer
“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.
She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.
We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”
Meg Miller, Owner and Founder of Critical Next Step
“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”
KimAileen White, Career Strategist
“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress.
“Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets.
“The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"
Elaine Garley, Founder of Animal Bridges
“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”
Steve Goldman, small business owner
“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”
Kathy Swanson, Sr. Account Director
“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”
Warren King, Natural Healer