Direct mail is often an overlooked avenue of marketing today, yet it is one of the most cost-effective ways to gain leads to your business. We’ve all received mail from various companies that have led us to make a phone call, buy a product, visit a website or sign up for a service. Sometimes we’re even convinced to try products or services we didn’t know we needed–this is accomplished because of direct mail marketing.
Using mail marketing isn’t outdated. It can be used strategically to help your business flourish. We can help you utilize this marketing channel successfully.
Direct Mail Services
Direct mail marketing uses mail services to reach your target audience. These mail services include postcards, brochures, newsletters, catalogs, and letters. Using direct mail services, we can help you make contact with every person who needs to have your business information in hand.
We want your marketing investment to bring the highest return to you. With the right strategy for getting the messages to your target audience, you will reach potential customers, giving them access to your business. The more people your letters reach, the better opportunity for your business to grow. It’s that simple.
Using direct mail marketing has some significant advantages. With other types of advertising, you don’t know who is seeing your message, whereas direct mail marketing is guaranteed to reach your target audience. This system enables you to use your assets wisely, cut down on waste, and have confidence that your budget is working for you. It can also work with a range of budgets. Whether you prefer to create something smaller like a postcard, or more substantial like a catalog, there are a variety of options.
Another advantage to direct mail marketing is being able to get your message out quickly with something precise and accurate rather than large and complicated. Creating a mailing list and a flyer is easier than finding advertising space and designing to it.
And with a mailer, you’ll be reaching the target audience with an attractive advertisement that appeals to your potential customers. It is designed to capture their attention and entice them to act. You can sell a product directly or advertise your business to receive more traffic through a store or website. Mail is versatile. We work with you to decide what will be the best direction for your company.
Types of direct mail services include:
Direct Mail Campaign
Direct mail isn’t just an old and dated marketing tactic. It is still a highly effective channel of marketing today, but the execution is the key. To ensure the fruitfulness of your direct mail, you need a campaign: a plan to reach your target audience wisely and efficiently. We want to help your business increase and thrive.
Outlining your target market demographic is the first step in your direct mail campaign. These are the people who will most likely be in need of your business. The great thing about direct mail marketing is the ability to choose a variety of target markets. Keeping your target market in mind can help focus your campaign.
The second step is creating a mailing list from the target audience you have outlined. Once you have a mailing list, you can plan out reoccurring advertisements as often or as seldom as you want. You can even test the campaign before running the full list to see how many responses you receive.
The third step is creating and sending out the mailer. The target market is specific. Personalizing the campaign brings results. Knowing when to send out the mail is very important. Timing is everything. We will help you with every step of the process.
The last step to a campaign is tracking responses and replying. It is crucial to plan out how you will fulfill potential customer responses, whether it’s with more information, a phone call or email, or a product. Tracking where and how many responses you receive will tell you if your campaign is working or if you need to make changes. Having a plan will ensure your business’ success.
Are you looking for a direct mail service or campaign? Connie Kroskin can successfully take your business to the next level.
“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.
“I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”
Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC
“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."
Neil Blanchard, President at ProfitPros
“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”
Carolyn Manhatton, Excelsior Paint & Design
“Connie is a creative, enthusiastic and smart marketing consultant. Since we have connected she has had many great ideas to grow and market our business.”
Tammy Magney Co-owner, The Commons
“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”
John Sligh, small business owner
“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”
Tara Schmakel, The Once Timid Networker
“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”
Lee Snyder, On-Demand Productions
“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”
Kimberly Peters, Wolters Kluwer Financial Services
“Connie has a great eye for design and details. She is creative, strategic and smart, which make her a pleasure to work with.”
Amy Johnson, AJ Designs
"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”
“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”
Mary Muelken, Art Director, RPM Connect
I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.
Cass Erickson, writingfortheworkplace.com
I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.
I highly recommend Connie for all of your Marketing Strategy needs.
"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."
Anne Pryor, LinkedIn Trainer
“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.
She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.
We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”
Meg Miller, Owner and Founder of Critical Next Step
“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”
KimAileen White, Career Strategist
“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress.
“Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets.
“The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"
Elaine Garley, Founder of Animal Bridges
“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”
Steve Goldman, small business owner
“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”
Kathy Swanson, Sr. Account Director
“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”
Warren King, Natural Healer