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What is “branding”?

Every marketer or brand expert would answer this differently. We all have our own philosophies. Good thing you’re here because mine, of course, is the right one! 😉

My philosophy is that branding is the essence and personality of your business. How it looks, what it says, and its reputation.

Marketing invites people in, branding is the reason they will engage.

Why do I need branding?

You already have a brand whether you realize it or not. You are being perceived in a certain way. Hopefully it’s not a blank slate, but a lot of business brands are.

When we put effort into defining your brand we’re taking control of the narrative and perception so it best reflects your brand essentials and your target market’s wants and needs.

We make you likable. Nobody likes to buy from someone they don’t like.

What kind of marketing do you do?

This is one of those things that might be better explained by what it isn’t. It is NOT network marketing, sales, advertising, or social media-centric.

It’s strategic, meaning we start with your goals in mind and follow current best practices and smart strategies focused on small business lead generation.

A lot of it is about defining your brand story and communications.

How long does it take?

The branding work can take anywhere from one to three months depending on how much market research and discovery there is to do.

My goal is to have you up and running within a month. Sometimes that’s aggressive if there’s a lot of branding work, a marketing plan, or discovery to do.

If you have an event or goal date coming up though, I’m happy to work with your deadlines.

How much time do I have to put into it?

Ok listen, friend, we’re in this together. You need to commit to this, and you may have some homework.

I may need you to write your story, send me things like pics or your CV, etc. Not a ton. Really I’m doing most of the work here. We will need regular meetings, and I will hold us to deadlines.

But if you don’t want to do a dang thing with it, that’s cool, I can work with that too.

How much does it cost?

I’ve scaled all of my services to make them affordable for small businesses.

I use project-based pricing on a phased approach or monthly retainer. View the Pricing page to get an idea of how much this may cost you.

Payment plans are available with no additional fees.

She is genuinely interested in my success

I worked with Connie Kroskin in a few different ways over the last couple years and I imagine will be again for future needs. She helped me gain focus in my business message and create a formula that worked specifically for my marketing needs. I reference it often still. She is genuinely interested in my success and thoughtful in building my business strategy.

Jeannine Marie
Jeannine Marie Photography

I have at least doubled my business

All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.

Warren King
Warren King Natural Healing

Connie is my go-to person

Connie Kroskin updated and changed the trajectory of Animal Bridges. I started with the initial meeting and never looked back. Connie is my go-to person for all my marketing needs. She listens and understands my business and makes it easy for others to understand too!

Elaine Garley
Animal Bridges

Couldn’t recommend her highly enough

Connie was absolutely fantastic in helping our small business make the transition from homegrown to professional. Connie was very helpful in tailoring her services to what our team needed and in doing so, has helped us completely reshape the image of our company. Couldn’t recommend her highly enough.

Josh Augustine
Small Business Owner

Connie has been great for my business

Working with Connie has been great for my business. She is the total marketing package for any business. Connie has designed my logo, website, email campaigns and social media platforms. She has great insights and talents that could benefit any business looking to leave no stone unturned for taking their business to the next level.

Sarah Elliott
Elliott Therapeutics

Connie is a Brand and Marketing expert

Connie is a Brand and Marketing expert for small business. She’s a strategic, out-of-the box thinker who provides practical as well as innovative solutions to accomplish your goals. Working with Connie was a breeze. She provides a step-by-step process with markers along the way that match your needs. She’s clear in her contracts, beginning, middle, and end, while also being available to help you pivot and explore state of the art solutions. I highly recommend Connie Kroskin for your Brand and Marketing needs.

Jan Hoistad
Dr. Jan Hoisted Partners

For My Growing Business

Connie Kroskin has been exceptional in creating the momentum around my growing business. Graphic Design, business cards, LinkedIn posts and advertising. Whether I need the complete package or advising and direction, Connie makes it happen. And most of all, being excited about helping to grow my business. Thanks Connie.

John Melbye
Become Demand Driven

Connie was one of the best Art Director’s I worked with

Connie was one of the best Art Director I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.

Michele Knapp
Project Manager

I highly recommend that you get in touch with her

Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs.

Anne Pryor
LinkedIn Trainer

Very strong marketing plan

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

Mark Patun
Sales Person

I highly recommend working with Connie

I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with — kind and professional — and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.

Cass Erickson
Writing For the Workplace

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