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Finishing Strong


Well it’s about that time again. Here a few things you should do on at least an basis to keep your marketing going strong:

  1. Scrub your database. Add new clients, prospects and referral partners. Which ones should you remove? Add a column to track where you met them. This is valuable information, and there may be some surprises in store.

2. Check in with your best referral partners, take them out for lunch or happy hour. Focus on relationship development.

3. Update your website with current services and testimonials. If your website isn’t responsive (mobile) this should be a priority. More people browse websites on a mobile device than on a laptop.

4. Sales is a “push” effort, marketing is a “pull” effort. Want to get out there and improve your hustle? Focus on sales. Want to get your phone to ring? Focus on marketing.