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How to Tell if You Need a Marketing Plan


Let’s say you’re planning a trip to Italy. You have relatives there, you know you should go, you even want to. So you throw some clothes in a bag and leave for the airport. You assume you’ll get there at the right time, find a ride to where you want to go, and you’ll get a place to stay that’s just right. Basically, you’re trusting the whole thing to the universe to pave the way for you.

This may work for some people, but it doesn’t work for most of us. Maybe you’ve heard this fable: A traveler was wondering whether he should tie up his camel, or just trust in God that the camel will stay where the man wants it to be. The answer was to trust in God and tie your camel.

Prepare and have faith. So applying this kind of thinking to your marketing, if it works for you to approach it without a plan, and trust that the universe will provide, that’s great. Otherwise, if you’d like more control, with much less left up to chance, here’s how to tell if you need a marketing plan.

  1. You don’t know where you want to go. What do you want your marketing to accomplish? What are your specific income or brand building goals?
  2. You haven’t considered how to get there. What are the best marketing tools for your goals?
  3. You’re not sure who will be there. Who is your target market?
  4. You don’t know when to go. How often should you be in front of your target market? How often do they want to hear from you?
  5. You don’t know how. Which marketing tools will get the job done?

If you answered Yes to any of these, you would benefit from having a marketing plan. It’s the “who, what, when, where, and why” of your marketing. It’s strategically planning to achieve your goals while you trust the universe. Click here to learn more.