Making a sales call can be quite scary but it doesn’t have to be. Having a great script can make it easier to say what you mean to say and get concise information out to your potential customers.
What is a Sales call script?
A sales call script is simply writing out what you want to say to potential customers about your products or services.
A sales call script is a tool to help you reach more people and increase your chances of growing your customer base. It is a wash, rinse and repeat way of getting information into the ears of people who could use your goods or services.
Why call script writing is essential for your business
If written and used correctly, sales scripts can be a useful tool in gaining new prospective clients. The possibility of reaching, say, 100 prospects per day by using a well-written script, instead of a lesser number by winging it, increases your chances of turning prospects into customers.
The ‘how to’s’ of sales pitch script writing
A good sales call script should convey the information in a clear way. It should be able to quickly tell your prospective customer what you have and get them interested enough, in a short time, to ask questions.
It should start out in a friendly manner, for example: “Good morning, I’m George, and I work with Lincoln Financial group. How’s your day going?”
You may be wondering if your greeting should be written into the script? Yes it should. Why? Well, If you are nervous about calling, even something as simple as a greeting could get botched, throwing off your entire call. The purpose of a script is to know what you’re saying and make you more comfortable.
Next, you should add what it is you are offering and how you can help. This shouldn’t be too wordy but enough to get the information out there. It is important to get your prospects’ attention quickly to keep the call going.
A well-written cold calling script should help you get to the end of your script. If done correctly, a question and answer session should happen and result in that prospect becoming a new client.
How to make a sales pitch script sound like natural conversation
It’s important not to sound artificial when doing sales calls. Fortunately, there are ways to work from a script without sounding like you are. Practice reading it to where it seems natural and conversational. Take pauses and don’t rush. Be friendly and enthusiastic.
Above all, if a prospective client says they aren’t interested, thank them for their time and wish them a good day. You never know, they may not be interested today but may be interested later. Let the name of your company come back to mind because you were respectful.
Finally, when you are writing a calling script, use your voice. You are not a robot, don’t write like one or use one written for you that sounds like one. Write or purchase call scripts that would peak your interest if you were on the receiving end. What would keep you engaged if you were getting the call? Think about this and make sure the call scripts you use are ones that you would find engaging.
How to get good cold calling scripts when you are afraid to write
So, how do you get a killer cold calling script to use as a tool to gain clients? You can always give writing it yourself a shot. You may be surprised at what you can do. There are also templates and call script writing examples on the internet that may help.
If you aren’t sure you can pull it off, we are here to help. We offer writing services for sales call scripts. This can be a great option for you and give you the strong sales pitch you need to further your business
Sales call scripts are an excellent business tool made even better if personable and informative. Learning to write them or allowing a professional to write them for you will benefit you and your business in the end. Contact us today for more information.
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