The following are some of my more popular services – because they can have the most impact. Seriously, I’m not here to waste your time or mine re-creating the wheel. What your business requires is very individual, and may need investigation, planning, and strategy.
MARKETING PLANS

Your Marketing Plan is the crucial first step in your marketing development. What should your strategy be? Who are your target markets? What’s the competition like?
Your Plan will be a thorough, comprehensive report and step-by-step plan that outlines your brand, marketing, and social media strategies, and the opportunities for growth with your ideal target markets. This is a stand-alone plan that will inform development resources with the insights and direction they need to best reflect your brand strategy and goals.
Most Marketing Plans include:
- Specific branding, marketing, social media, and relationship marketing strategies clearly defined
- Target markets and engagement opportunities identified
- SWOT and competitive analyses
- Key differentiators defined to set you apart from the competition
- Customized recommendations to get you to your goals
- Prioritized schedule of development
- Strong go-to-market strategies for new product or program launches (if needed)
BRAND STORY DEVELOPMENT

Your brand story is one of the most important aspects of your marketing efforts. This is where your differentiators are highlighted, value is conveyed, and likability begins to be established,
Whether it’s intentional or not, your brand already reflects very specific qualities. These qualities help prospects identify you (or not) as a peer provider who can help them with their wants or needs.
Some common, unintentional brand qualities that can easily be corrected include:
- Being seen with an internal focus (all about me) vs. an external focus on helping them.
- A lack of relationship development, which can also reflect an internal focus.
- The dreaded blank slate! This is what happens when no branding work has been done. The brand is a blank slate because differentiators and value have not been defined. These businesses have a hard time competing and/or closing a sale.
MARKETING MOUTHPIECE MACHINE

Done-for-you branding and marketing that includes a recurring monthly package of:
- Social media management
- Landing page development
- Content calendar development
- Email marketing
- Video
- Podcasts
- Monthly reporting of actual metrics and results
MARKETING EDIT

In the marketing edit, I go through your communications (typically the website and social media profiles). I take the existing content (except blogs of course) and work in the brand story with appropriate calls to action and headlines.
My number 1 goal is to increase your conversion rate. So especially if you’re getting visitors to your site but they are not acting, this will definitely help.
I’m sure you can see why this is one of my most popular services. This and the Brand Story Development (see above) are a minimum package in order to make things happen with your lead generation.
WEBSITES

If all you need is a basic website with no special functionality like e-commerce, I got you covered. I work in wordpress and have been since I did my own first website 12 years ago. I enjoy doing them.
A basic website usually includes about 5 pages with the main call to action to have them fill out the contact form.
If you do need some techy stuff on your site I’ve got the connections for that with people I’ve been working with for a long time.
The whole process can be effortless for you – and it really does not need to cost a fortune.
SOCIAL MEDIA

Everybody’s out there and you probably should be too.
Your brand, business goals, and target markets determine your digital and social media strategy. Where should you be? How often? What should you say, and what shouldn’t you say? In order for social media to work for your business, these are crucial strategic elements that should be explored.
And it is true that some businesses need to be on social media only for brand awareness. What do you think of businesses with no online presence? It does matter!
That said, there’s plenty of opportunities to monetize it. For most platforms, you’ve got to pay to play and it’s not as easy as they make it seem. I’ve done the deep dives and will manage this for you.
OTHER PROJECTS

As your full-service marketer, I can help with all your graphic design, copywriting, and content development needs.
• Full-service professional websites
• Graphic design
• Infographics
• Copywriting and content development
• Brochures
• Direct mail
• Packaging
Not sure what you need, or don’t know where to start? Let’s start by talking about your goals.
Credit cards accepted. Payment options available including PayPal Credit and Square invoicing.