HOW TO USE A BRAND PERSONA |
Your brand should represent the best outcome qualities of having worked with your business. Rather than representing as a prospect may feel when needing these qualities, you would represent as having attained the qualities. This helps them to envision what they may find or achieve, and gives them hope they may find it with you.
For instance, if your business is a travel agency, you wouldn’t want your brand to represent the qualities of someone needing a vacation; stressed or having cabin fever. Rather, you’d want your brand to show the qualities of being relaxed, rested and happy.