RELATIONSHIP MARKETING – WHY AND HOW YOU SHOULD BE DOING IT |
Most entrepreneurs and small business people agree that creating relationships is important to their business. It’s how we get repeat business, referrals and new clients.
When you take the relationship marketing approach to your business, you are assuming 100% of the responsibility for developing and maintaining the relationship.
I have a client who is a well-known natural healer. He contacted me because he wasn’t busy enough. We updated his branding so it reflects his target market, began doing a regular e-mail newsletter, and held an open house with cooking demos. His business doubled, primarily from existing clients.