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Why You Don’t Need an Elevator Speech

Why You Don’t Need an Elevator Speech

WHY YOU DON’T NEED AN ELEVATOR SPEECH | 

When you recite your memorized elevator speech, does it get you anywhere? You may have put a lot of thought and consideration into it, but maybe you don’t really need it.

I’ve recently had clients who thought they needed an elevator speech because they were having a hard time responding to the question, “What do you do?” And after observing some clients and others in those conversations at networking events, I realized that what they really needed was a way to strategically navigate a conversation in order to determine if the person they were talking to was a prospect.

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